Communication + Unity = Community

I have already mentioned social browsers in previous posts and I am aware that some of you already know what they are about, but there is still a vast majority of people that think the only purpose of such tools is to manage contacts easily. That is not the case of RockMelt.

This social browser not only allows you to use and manage Facebook and/or Twitter with less effort, but it really gives you the feeling of being part of something. It's not just because of the graphic interface and its perfect balance among eye-catchiness and functionality. It's not just because of its features, and certainly is not because it's "the new thing".

I've seen many "new things" vanish after few months, especially on the web. But, you know, every now and then somebody understands that social networks will not only be more and more accessible, they'll be the gate to the future web. In fact, when an user opens the RockMelt browsers, he/she automatically logs in Facebook/Twitter.

This shows how much the future Internet generation will be based on building and communicating community values, and that is why virtual social networks and the community concept will be more and more relevant at a personal level as well as at a business level. Organizations of various size are struggling to figure out the best way to be present on social networks. They are forgetting that it is not  just about being there, but it's about building a community.

Last year's best social media campaigns

Great presentation about the best social media campaigns of 2010 and how they worked! Take a look!!

The 20 best social media campaigns

View more presentations from Palio.

Future is now!

A very interesting presentation about the future shape of social networks. Here the terms "future" refers to a 3 years old presentation, but it's still nice to see how things that were thought as new tendencies (such as social browsers, you can check one right here) are now becoming more and more the standard of present social networking in general.

If you want to check what's going on from a general perspective, you should definitely look at this one!

futurethink: Future of Social Networks

View more presentations from futurethink.

The Wizard of OS

First of all, Happy New Year Folks!!

I wanted to excuse myself for being absent for such a long time, but I've been pretty swamped lately. I will be until the fourth of February actually.

Coming back to the topic of this blog, technology and social media in general, I have to say that I've been experimenting on Ubuntu during these last days. Let me say that I've never experienced such an OS before, it has every feature you could look for, it gives you full compatibility with the two major OS around (you know them, come on...), and it is completely open source as the majority of you may already know.

Above: Ubuntu's desktop GUI

I was discussing yesterday with a friend of mine, he pointed out that it is impossible for a free OS to be better than what the industry offers to customers. I can perfectly see his point of view, but it is a common mistake (at least in informatics and technology in general) to think that what you pay for has more value that what you don't pay for. It's not like that, nowadays the best technology is the one you can build and share. Profit making corporations can't understand this logic, GNU philosophy is a far horizon to them and they're looking at it like nomads lost in a desperate desert of ideas.

Accept that the new technologies of today and tomorrow are and will be built by a community of users, that the only way to improve knowledge is by sharing. Today it's possible to share real time thoughts and the bright minds of our world are not going to let this opportunity fade away.

To everyone among you my readers (no matter how small the number may be) who are not aware of what Ubuntu is, I strongly advice to take a look what this community is doing.

Be brave. Be part of the conversation. I'm sure you all got something to say. Share it.